Farming magazines can be a bore, farmers aren't though, they like a laugh. New formula Transform kills dead the Psyllids that puke on your wheat crop and cause the pesky Yellow Dwarf virus.

We launched Transform with a teaser campaign, as the product formulation went through legals and the like. Then just as the actual farming application time loomed we released the 3 page consecutive ad in typical Farming magazines. In store posters promoted Farmers Bob's method, and they all lived happily ever after.

Team: Lucy Wilcox & Mike Ramsay

Typography by Glenn Chapman.
Illustrated by Anton Petrov and Joseph Ma.