The new Ford Mondeo is a car packed with cutting edge technology that needed to be shown. A product demonstration was in order.

But who watches product demonstrations? What do people watch?

Easy, reality TV. So, we created a reality TV show…

THE IDEA

The Test Driver – a micro-series television game show, where teams competed over 8 action packed episodes: testing the technology of the Mondeo and their driving skills, with the chance to drive home in their very own Mondeo.

Ford's Facebook page went crazy and the show created such a stir that even the TV station believed it was a show. Ford fans were engaged, and new fans made it appointment viewing. 

EPIC team effort with Sam Dickson.

Produced by Mary Wall.