Immerse yourself in the innovative fusion of music and automotive artistry with our groundbreaking campaign for the All New Ford Kuga. We transformed the Kuga into a mobile recording studio, embarking on a journey with The X Factor across New Zealand. Enthusiasts and supporters of the show were invited to step into the spotlight inside the Kuga and collaborate on a fresh rendition of Che Fu's iconic 'Fade Away'. Over the X Factor auditions, we captured over 1000 unique interpretations of the song, serving as the heartbeat of our creative vision. This raw talent was transformed into captivating X Factor show idents, dynamic TV commercials, engaging online content, and a mesmerizing 3-minute music video that encapsulates the essence of 2013 New Zealand. The All-New Ford Kuga. In Tune with New Zealand. 

The campaign was recognised by WPP and Ford with the Go Further Award for best Creative Idea for Ford, globally, in 2013. 

Creative Team: Lucy Wilcox & Mike Ramsay

ECD: Cleve Cameron