STRATEGY - FOR EVERY SIDE OF YOU.
The new Levorg is a car that doesn’t play to the rules of the category, this is a unique multi-dimensional sports tourer with many interesting sides to it. We see similar characteristics in our audience, they are dynamic, multifaceted mid-life confidents who are constantly having to adapt to the different sides of their life. Our strategy ‘for every side of you’ was created to celebrate the elevations of the Levorg through the sides of our audience's life - created to position the Levorg as the answer for young urban males who lead a dynamic lifestyle.

CREATIVE EXECUTION
We hero Levorg’s unique design and technology by holding a mirror up between the different sides of the car and the different sides of our audience with an informative, engaging and non-traditional car campaign.

DELIVERY
The comprehensive toolkit provided a variety of campaign executions across a number of different formats which were mapped across the consumer path to purchase – awareness, research, purchase and advocacy.