We created a campaign around the idea of an Ignition Day - the day you crank open the BBQ. Which in the Southern Hemisphere of course is December 1st!

Spreading the idea on facebook, in banners and in full page press ads we created a National Day. When you stocked up on your BBQ gas at Contact Rockgas you were entered into a competition to win fabulous prizes. On Ignition Day itself - the whole of NZ smelt of sausages (well not really - but wouldn't that be a cool thing?) The following weeks we supported the mantra to 'Get your sizzle on' - because you don't want to be left holding the raw snag! 

The apron was a huge hit with NZ fellas - Sensitive New Age Guys (S.N.A.G).

Concept: Lucy Wilcox & Mike Ramsay. Illustration Glenn Chapman.