Launching a new bottle and raising the game of Lambrini was the heart of this omni-channel campaign which spread to where the audience gathers. TVCs, cinema and sponsorship, The Bringing the Brini Tour, online games, Facebook, Twitter and Instagram feeds, cross promotions with Fashion outlets, The TLC Channel, Chester Races and inclusive of all new photography, art direction and a New commisioned Brini font. All integrating within the hub website - we cast 4 girls and brought it all to life with the truth that whatever the occasion girls will find any excuse to get together. http://www.lambrini.co.uk/lambrini-goss/